2013 Hotel Investment Conference (HICA)

BUHLER & ASSOCIATES attended this years HICA again in Durban.

HICA is an established business to business networking platform focused on showcasing Southern Africa as a viable investment destination in the hotel and hospitality sector. This was a ‘must attend’ event for businesses wanting to take forward discussions on how to improve the attractiveness of Southern Africa as a tourist destination amidst increasing competition from countries such as Morocco, Kenya and Thailand. HICA is the platform for those seeking investment opportunities and knowledge about operating in the sector especially in the current economic climate.

It is an event which is also dedicated to improving the knowledge-base within the region in terms of building and operating hotel and hospitality facilities. The target audience is local and international investors, hospitality property developers, owners and operators and government leaders and officials operating in the tourism space.

The debate on regional growth through integration was a particularly interesting session.

 



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